TOURIST AND CONVENTION AUTHORITY ORGANISES UPSCALE EVENTS IN MOSCOW

As part of its work to promote the Principality on the Russian market, the Tourist and Convention Authority (DTC) organised two upscale events in Moscow on 9 and 10 September.

In partnership with the magazine SNOB (СНОБ), the Russian equivalent of Vogue, and in association with Taittinger Champagne in Russia, the prestigious restaurant and club Red October hosted an event on 9 September 2015 for around 60 members of the highly exclusive Snob Club, the clientele of choice for the DTC. H.E. Ms Mireille Pettiti, Monaco’s Ambassador to Russia, attended the event, which was compered by a star Russian TV presenter. The guests also included several celebrities from the performing arts world. DTC Director Guillaume Rose first spoke about the highlights of the Year of Russia in Monaco, and then the evening’s entertainment began with a champagne tasting master class led by Dominique Milardi, the Head Sommelier at Monaco’s Meridien Beach Plaza Hotel. Mr Milardi made the trip specially, in order to demonstrate Monegasque savoir-faire. The other hotel partners for the event, Hotel Metropole and SBM, participated via their representatives in Russia, and offered prizes of hotel stays which were greatly appreciated by those who won the raffle.

On 10 September, Monaco was once again the centre of attention, this time on the roof of the St. Regis Hotel in the heart of Moscow, just minutes from Red Square. This event was held in partnership with Top Flight magazine, dedicated to luxury private aviation and aimed at the clientele for such products, and some 200 guests were invited to discover the advantages offered by the Principality. Teams from the DTC, again accompanied by the Meridien Beach Plaza Head Sommelier and other hotel partners, had another opportunity to demonstrate the Principality’s strengths to this select audience.

Against the background of a difficult international context and a less favourable economy, with the rouble exchange rate having a particularly negative impact on European destinations, the DTC is continuing its efforts to retain a strategic clientele for the industry in Monaco. The 2015 season, which saw excellent results, including with Russian clients, illustrates that the Prince’s Government’s work to support tourism in the Principality are bearing fruit.